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Korea's AI Talent Crisis: Samsung, Kakao, and Naver Are Poaching Each Other's Engineers

South Korea's AI industry has a problem it created for itself. The biggest tech companies are competing so aggressively for AI talent that they are undermining the entire ecosystem.

· Updated Apr 19, 2026 7 min read

South Korea's technology sector is experiencing a talent crisis its own success has created. The domestic AI market has grown fast enough to generate enormous demand for engineers with LLM expertise. But supply has not kept pace, and the result is an internal arms race between the country's biggest technology companies with measurable negative effects on the broader ecosystem.

The numbers are stark

According to the Korea Information Technology Industry Association, annual turnover among AI engineers at Samsung Electronics, SK Telecom, Kakao, Naver, and LG Electronics exceeded 27% in 2025, up from 14% in 2022. More than 60% of senior AI hiring is now lateral movement between Korean tech giants.

What the poaching looks like in practice

The pattern is now well-established: Naver recruits a senior researcher from KAIST or POSTECH. Samsung's AI Centre approaches that researcher 18 months later with a package including guaranteed research budget, stock grants, and publishing flexibility. Kakao then approaches Samsung's hire with an offer to lead a product-facing AI team.

Companies have responded with retention bonuses equivalent to 30–40% of base salary for senior AI engineers — a cost that is itself becoming unsustainable.

The startup problem

Startups including Wrtn Technologies, Scatter Lab, Upstage, and Nota AI are finding it nearly impossible to retain the talent they train. The moment a junior engineer demonstrates LLM competence, large companies begin reaching out with base salary differentials of 40–60%.

What could break the cycle

Korea's Ministry of Science and ICT launched the AI Talent 10,000 Initiative, aiming to train 10,000 AI specialists at graduate level by 2028. This will eventually increase supply, but the three-year lag means the current crisis will get worse before it gets better.